In today’s competitive world, a business needs to take every chance to promote the company or the product. One way that you can enhance your marketing campaign is by custom printing promotional materials, a favorite of which is bags. Custom printed bags act as a passive promotional item that your customers can carry around and use, and subsequently think about your company, product, or event.
You Already Use Them
Think about it. You need to use plastic bags in the regular course of business, be it as shopping bags, product bags, or shipping bags. By creating custom plastic bags, you then use that packaging as an extension of your brand. For example, if your business is deals with shipping clothes, custom printed plastic bags can feature your brand’s logo and make the package feel a little more special.
If your customer is going to see it, your name should be on it. You can’t build a brand if you’re not visible. Traditional retailers have taken advantage of this concept for a long time. Just take one look at what’s in the hand of some mall shoppers and you’ll see as many different types of bags as there are stores. Each bag is as unique as the company itself. It’s also an opportunity to stand out from your competitors and show off your wit or professionalism.
Minimal Cost Difference
Yes, custom printed bags will cost you more than a generic shipping or packaging bag. However, think of the intangible. Your name is getting out there each and every time you ship something, and that level of constant marketing is something you can’t put a number on. Again, you’re going to need to buy the bags either way, so you may as well have something that will help the brand.
If you have an interest in eco-friendly packaging, why not share that information with your customers? You can include source information about the materials printed on the bag, which will act as yet another way you can improve your marketing plan. After all, many customers today are eco-friendly and want to support businesses that emphasize sustainability and are socially conscious.
Custom printed bags are a great way to get and keep your business’ name out there. You can easily turn these bags into an extension of the company’s vision, or you can turn it into a clever marketing campaign for mail orders.
For information about our company and what we offer, please visit us online https://www.polypak.com/ or call 800.826.4000 to speak with a company representative.