Package design can be one of the best parts of running a business. You’ve developed a high-quality product and you have customers who want to purchase it. Now, you get to create a beautiful package that inspires a magical moment for the person receiving their order in the mail.
If you’re struggling with the design, you’re not alone. Business owners are typically great at strategizing about business and product design, not necessarily graphic design and typography. Here are a few tips to get you started if you’re thinking about ordering custom poly mailers.
What type of sheen will your package have?
The color and texture of your custom-printed poly mailers should match the branding of your company. If you are shipping something soft or sensitive, then you might go for a matte finish like a nice flat light blue. This sets the tone for the contents of the package and gets people excited before they even rip it open.
On the other hand, you might want to go for a glossy mailer if you want to make a splash. If you’re selling electronics, or if your brand is a bit jazzy, then a bold and glossy mailer could be perfect. You also benefit from the extra layer of coating, which makes the package more durable.
Packaging should continue the conversation in the brand’s voice
You can print text on your mailers, and we definitely recommend that you find something that aligns with your brand. For instance, you could add your social media handles with an invitation to connect. Emblazon a cheeky slogan across the front like, “You’ve been expecting me.”
Use text to deliver an extra layer of delight to your customers. However, make sure that your custom shipping bags are still on-brand. It’s not wise to deviate from your style guide when designing your custom-printed poly mailers. Receiving a package is the perfect time to cement the relationship by delivering what’s expected but in a novel way. Stick with the same colors and typography but add something unexpected.
Want to stand out? Think outside the box
Yes, your customers will be receiving the same custom poly mailers. So how can you stand out and create a special experience for them? One idea is to use an image or pattern that is specific to your brand and stick it on your packaging in lieu of your logo. For instance, if you use recycled wood in all your products, you could use a tree ring motif to call back to the origins of the company.
Today’s consumers are interested in the journey that products and packages take before arriving at their doorstep. Hearken back to the olden days by using vintage shipping motifs to highlight, rather than hide, the trans-continental journey that the bag has endured.
Custom poly mailers are a powerful way to deliver meaningful experiences to your customers, increasing brand loyalty, and cementing your logo in their minds forever. If you’re ready to explore your options for custom shipping bags, reach out for more information.