There are a lot of expectations tied to today’s packaging materials. Consumers expect brands to be in the know and choose packaging for their shipments based on many factors, the biggest one being safety, including shelf appeal, sustainability, and functionality. In addition to this, packaging materials play a significant role in the marketing strategy of a brand. Nowadays, packaging designs are not only about containing specific information about a product; they are also all about conveying information about a brand, living up to consumer expectations, and delivering on them.
CPG products greatly influence packaging materials, especially heavy-duty clear plastic bags, and industrial plastic bags. Take food products, for example, as they must be packaged in conformity with many safety regulations. Many CPG products don’t necessarily have to adhere to stringent safety regulations that food items do. However, consumers expect the packaging to be attractive, functional, and safe. Whether they are heavy-duty clear plastic bags or industrial plastic bags, there are expectations to be followed.
Functionality and safety When it Comes to Food Packaging
Any packaging that houses food products should never cause severe reactions with the products that are inside. The packaging must not cause toxicity within the food, and toxic substances should not migrate from the packaging itself to the food.
There are four objectives that food packaging should accomplish:
1. It should contain the food product.
2. We should preserve and protect the food item from biochemical and physical changes such as light, air, water, and other materials.
3. It should contain effective marketing for the product.
4. It should be convenient to use for the consumers.
How food products are packaged is decided under FDA rules. This organization has to make sure that all the packaging materials that come in contact with food I can find with their specifications. If these regulations are not met, then nothing else matters as food safety is the biggest concern.
Food Packaging Design and Marketing
Even though safety and containment are the biggest priority for food packaging and design, we cannot say that marketing and branding are not necessary. They’re very much important. When you choose the suitable packaging, you can establish your brand identity and spread awareness and essential information about your brand and its values to your consumers. It can be done by choosing the proper shape, text, color, and methods of closing and opening.
The most significant factor to be considered is that the packaging should not lie about the inside product. It should be honest. It should strictly say what is inside so that the consumer can consciously decide to repurchase the same product in the future.
E-commerce Packaging and Convenience
The CPG categories that are currently experiencing a boom in their eCommerce are:
- Healthy snack bars
- Laundry detergent
- Adult nutrition
There are customers out there that are ready to commit to these products on subscriptions. This is to avoid the risk of running out completely. But even then, there are certain expectations tied to these products. The packaging should be easy to store, size appropriate, practical, and, if possible, innovative. Even though these products are subscription-based, customers always want the feeling that this item is mainly for them. This helps them they did when the shipment comes in.
These are regulations we follow stringently at Polypak. Reach out to us to find out more about our large heavy-duty plastic bags.