It’s clear that online shopping is here to stay and customers are no longer just looking for a great product. They’re also looking for a memorable and shareable unboxing experience. The good news for brands is that creating a fun and eye-catching packaging experience encourages customers to share their experience on social media and help spread the word about your products. This is why it is important for retail companies to invest in creating specialized packaging. With unique packaging like custom plastic bags, brands have an opportunity to stand out from their competition and make a great impression with their customers. Here are a few tips to ensure your packaging has a big impact!
Provide Value
Often, brands might not consider this but, the packaging your product comes in is a great opportunity to offer your customers a little added value. This is the perfect time to get creative and think about what you can offer your customers so that, when their package arrives, they are getting a little bit more than they bargained for. For example, perhaps you sell food products. You can ship them in eye-catching colored plastic bags. But, don’t stop there! You could also consider having a recipe printed on the packaging so that the customer has an idea of how they can use the ingredient they just purchased to create a great dish. There are many plastic bag manufacturers in the USA who can help you accomplish this. But, make sure you are selecting a packaging company with years of experience and expertise to help you create the best and most memorable unboxing experience for your customers.
Be Practical
It is absolutely true that beautiful, stand-out design is a key trend in packaging. More and more brands are opting for colored plastic bags and fun designs. This is great and will surely help your brand stand out. However, ensure that you are not sacrificing practicality in favor of customization and aesthetics. Brands should work with plastic bag manufacturers in the USA to help create packaging that is both functional and beautiful. This way, customers will be delighted by the eye-catching packaging but, also, find it easy to use. Brands should take a look at the types of packaging others in their industry are using and seek out customer reviews. Try and identify any key pain points in terms of functionality of the packaging and see if you can solve that problem for your customers.
At PolyPak Packaging, we have years of experience helping brands create a memorable experience for their customers. Contact us today to find out how we can help you create packaging that provides value to your customer and is as beautiful as it is functional.
