E-commerce has become a powerful force in retail worldwide. Every year, online shopping grows stronger as it absorbs more of the retail market. Nowadays, retailers must maintain a strong online presence in order to remain competitive in the current landscape. Many retailers spend ample amounts of time and resources on online marketing, but give little thought to other avenues of advertising that can be just as effective. Advertising with custom printed poly mailers is an example of a marketing avenue that is often overlooked.
Marketing on a Budget
Building out websites and buying online ad space can be quite expensive. And with ads cluttering most corners of the web pages we visit, sometimes the message is lost in white noise, and the ad money could be wasted on blind eyes.
Poly mailers allow retailers to advertise their products at low cost. Poly mailers that feature custom printing can help retailers spread the word about their business in a variety of ways.
New Opportunities for Messaging
The rise of online shopping means that the business of sending products through the mail is booming. As more companies hock their wares over the Internet, mailing orders to customers has become an increasingly important aspect of doing business in the 21st century. Sending out all those orders opens up new opportunities for retail marketing.
Using a custom poly mailer to send your products to customers is a great tactic for inexpensive and effective marketing. These customers have already bought your product, so they are a sympathetic market that is more open to the pitch.
Mailers printed with company logos are helpful, but the opportunities don’t stop there. When looking into what your company should print on their poly mailers, take into account what messaging you would like existing customers to know about.
If your company sells a variety of products, then this may be a good opportunity to inform customers of the other products that your company has available. Customers may have only been aware of a few of your companies products, and alerting them off other offerings could mean big news for your company’s bottom line.
Uses in Secondary Marketing
After being delivered by mail, poly mailers continue to be useful as plastic bags. Have information about your company printed on the bags can continue to benefit your company. People keep plastic bags around the house, and the message printed on the poly mailer continues to be a reminder that your company exists.
Finding room in customers’ busy brains is half the battle. With your products on their minds, they are more likely to return to your company when they need that type of product again.
Polypak Packaging is a comprehensive solution for polyethylene products. As a leading extruder, converter, and printer, Polypak excels at providing custom plastic envelopes, heavy duty bags, plastic agriculture film, and plastic packaging. Find out more about custom printed poly mailers at polypak.com.
