While the e-commerce boom is providing businesses with many advantages over traditional brick-and-mortar retailers, when it comes to product returns, there’s a definite disadvantage.
Product return or replacement is a frustrating process, to say the least. When you add in the wait time of long-distance delivery and the lack of in-person customer service, it’s clear that businesses need to carefully navigate this situation. The best way to reduce the burden of returned products? Use a packaging solution like poly mailers, which allow for a streamlined return process.
How Poly Bag Suppliers Make the Return Process Easy
It’s been well documented that online customers have a much higher rate of product return than their in-store counterparts. There are many reasons why this may be the case: no testing or fitting of products prior to purchase, sales images may not match the real product, and damages or shipping errors that may occur during the delivery process (just to name a few). Poly bag suppliers provide solutions that allow you to plan ahead for many of these eventualities.
Hope for the Best, Prepare for the Worst
As mentioned earlier, products purchased online are more likely to find their way back to your business. It’s an unavoidable consequence of online retail, but it’s something that still needs to be accounted for in your packaging strategy. After all, customers will be more willing to give you a second chance if the return process runs smoothly. Returnable poly mailers allow customers who are unhappy with the purchase to easily repackage and ship the product back to you. It may still be frustrating, but it doesn’t require filling, assembling, and taping a standard delivery box, or worse, one-time-use plastics.
Partnering with plastic bag manufacturers is a smart move for businesses with frequently returned products, particularly those in the retail apparel industry. Plastic poly mailers allow customers to easily return any clothing that doesn’t quite hit the mark. Everything from socks and underwear to bulky coats can be quickly repackaged and sent back to you for a return. The cost-effective nature of these poly mailers also means you won’t have to waste money on more expensive packaging options on products with a high return rate.
Managing Customer Expectations
Bottom line: your customers don’t want to have a more difficult return process just because they purchased your product online. Providing your customers with packaging that can easily be returned shows that you value their time and are dedicated to providing them with a quality experience, even in the most disappointing of circumstances. Managing customer expectations by providing an easy, cost-effective remedy right off the bat, you can ensure that a lost sale doesn’t mean a lost customer.
By partnering with a poly bag supplier, you can ensure that your business is more effective at managing the return process for your customers. Reach out to us today for more information on our custom poly mailers.