The retail and consumer packaged goods industries, among many others, are in the midst of a massive transition. A memorable shopping experience used to revolve around excellent customer service and flashy in-store displays, with packaging being more of an afterthought. But as e-commerce continues to buck previous consumer trends, quality branded packaging is becoming more important. The COVID-19 pandemic is only accelerating these changes. For businesses looking to stay competitive in the age of digital shopping, printed poly mailers with custom branding can make all the difference for your customer’s unboxing experience.
When it comes to memorable unboxing, the smooth, sensory reveal of Apple products is the first to come to mind. This meticulous introduction to the product speaks to a company that is dedicated to providing quality at every step of the customer life-cycle. Of course, not every company can afford to invest significant resources on packaging. But by using custom printed poly mailers with your company’s branding, you start off the customer’s experience with a bang!
How to Make a Memorable Unboxing Experience
As important as the actual form, function, and quality of your product are to a successful unboxing experience, packaging is a significant part of the equation. Reports have found that over two-thirds of consumers form their impression of a product solely from the packaging. You’ve worked hard on creating a name, logo, and style for your business; why not showcase it by putting them on a custom printed poly mailer or custom mailing bags?
Custom Printed Poly Mailers
A memorable unboxing experience always begins with the box (or bag). When your product finally reaches the customer, the visual impact of the packaging is their first real interaction they have with your brand. With vast improvements in printing technology, brand logos and color schemes are seamlessly added to typically plain, uninspiring shipping material. Selling artisanal tea or coffee? Add little animations of the delicious beverages. Providing a line of pet accessories? Decorate your custom printed poly mailer with images of happy, furry friends. These simple additions have an outsized impact when it comes to the initial brand experience of your customer and, by triggering positive, happy emotions, are key to creating a memorable experience.
Branded Packing Material
Exterior packaging is only the first step of the unboxing process. Depending on the product, there are usually additional materials that help secure and protect it on the journey from seller to buyer. And just like printed poly mailers and custom mailing bags, these materials can be a powerful voice for your brand. Think about how iconic the Amazon packaging tape has become thanks to the incorporation of their branding. The days of wasted marketing opportunities are long gone, and everything from packaging tape to tissue paper must be decorated to maximize customer experience. By customizing packaging material, you are providing customers with additional, unexpected value that will cement your company’s position as a go-to brand.
If you want to hear more about how PolyPak printed poly mailers and custom mailing bags will give your customers a memorable unboxing experience, reach out to us today!